Why Web Performance Matters

Developers love to make their web applications go fast. But do you know the real benefit of high performance web sites? In a word, it’s money. This session digs into the real revenue returns of high performance web applications with detailed data on how each second saved adds to the bottom line – more customers buy (reduced bounce rate) and they buy more. Learn how to evaluate the ROI of performance tuning to justify the cost of effort to the revenue increase. Beyond e–commerce, saving employees time on internal applications also has a real cost. Explore how to gather the real–world metric of high performance web sites to know what your web site earns, and how it can earn more!

Download this video from http://ndc2011.macsimum.no/mp4/Day2%20Thursday/Track1%201500-1600.mp4